Writing my Marketing presentation layout.

"Consider two eggs:
If I go the local diner, I can get a high quality diner egg, over easy. The egg is a standard manufactured egg, created in quantity by drugged chickens in prison. It retails (raw) for about 14 cents. The egg is cooked on a griddle the way it always is, a grill neither spotless nor filthy, covered with a sheen of slightly old oil. It's cooked on one side until set, flipped for a few seconds, put on a plate, given a shake of iodized salt and served, usually with a piece of generic white bread toast.
This is the regular kind. The kind most people grew up with. Easy to produce on demand, reliable and expected.
If I make an egg at home, I'll use a free range egg from the farmer's market, which I'll happily pay 39 cents for. This egg tastes like an egg, and the extra money pays for a local farmer and a (slightly) happier chicken. I'd cook it in a very hot cast iron skillet with really tasty olive oil, and I'd leave it in longer until it gets crisp around the edges, then I'd put some David's salt on it (which, due to its pointy edges, in fact does taste better). All told, it costs about thirty one cents more altogether.
This is the undependable kind. You might not be able to get the eggs. Cleaning the pan is more work too. But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.
If you can do this to an egg for thirty cents, imagine what happens when you bring the same approach to quality to your job."

-Seth Goden


So I'm here on the couch working on my presentation for class. I don't have much experience with marketing and my teacher Clark is always talking about his guy Seth Goden. Seth is a marketing guru of sorts, he's written books and blogs on the subjext of marketing so I've been reading some of his material to help me gain a greater sense of what I'm doing here in the project and, more importantly, my new structural integration practice. Structural Integration isn't something i've talked about yet here on this blog, but trust me I will, at length.
So back to this presentation, one of the biggest hurdles I have to jump over in gettin gmy practice started is the two part issue of instilling the value of the work I do, which has a lot to do with separating myself from the park of people that call themselves massage therapists, because my friends, a massage therapist I am not. anyhow, I read the posting that i attacted about and it just clicked for me, while the service I provide does share some things with that of a regular massage practice, but there are also some things that are VERY different, and its in the differences that the value is transmitted. So i'm stoked, time to do some homework.